So, using your mailing list and spamming to Facebook groups are outdated techniques that simply won’t be effective anymore.īefore you begin these steps, you need to identify your target audience to ensure the people who you are getting your music heard by have the potential to become lifelong fans of your music, rather than simply tricking someone to click your music video in order to increase your stream numbers. In recent years, the way people consume music has changed drastically, with a staggering 626 million people listening to music via streaming services such as Spotify and Apple Music worldwide in 2021. This is every step we would take to get a band from 0 views or streams to their first 100,000. We’ve written this article to ensure you are in the right place before you think about spending your hard-earned money on Music PR companies. If you are just starting out, then this is still the best guide for you.
If you already have a fan base on your social media or followers on Spotify, then this is the perfect platform for you to grow exponentially. The level of reach you gain will depend on your previous online presence, plus your current fan base. Now that your track is mastered and released, you’ll surely be looking to get your music heard by as many people as possible, and that will mean promoting your music video too, if you have one.
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